Meiro

Meiro creates a tool that helps companies to connect and analyze their customer data from various sources. Being able to see the big picture helps the brands to serve better products and services at the right time when the customers need them. And all of that is possible without changing the company's data architecture or using other platforms and tools.

A lot of the companies are not doing data-driven marketing even though everyone knows the data is “the new gold”. They rather hire an external agency to model a customer profile to use it for further marketing activities while hoping it will somehow work. Our mission is to change this model forever. We enable effective marketing based on real customer data.

These rules apply to our clients as well as to our own company. There were situations when clients expected unfair practices from us that would make us very rich. But we refused, even in times we needed the money to kickstart the company. Our philosophy is to work with fair brands and do ethically appropriate business. The CDP is built to help our clients to take care of their customers well, based on first-party data. This data is provided by customers themselves with their consent and is not distributed to any third parties. We are convinced that internet users will pay more and more attention to their privacy and companies will have to adapt to this.

We know exactly where our product fits in the market. From the startup phase, we reach a scale-up in which we focus on growth and expansion into Europe and the Middle East.

A transformation from a small company in which everyone solves everything, to a company with teams, management, and processes ready for global scaling is happening right now. We are looking for people who already had a similar rebirth, and we can learn from each other. People who are able to design their work according to clearly defined goals. The way they get to those goals, however, will be up to them.

People ask: how we have gained so many interesting clients in such a short time. We work for large South Asian banks, top retailers, or travel agencies. They chose us thanks to our hands-on approach. We not only talk about things, but we do them. When a problem occurs, we won't stop until it's solved. We understand the connections between technologies, data, and business, and we can optimally connect them.

Southeast Asia is our home, but we also have clients in Hong Kong, Indonesia, and Australia. We are familiar with local marketers, and we are aware of how distinct they are in Europe. Overall the market in Asia is different – people use super apps, and the mobile-first approach dominates.

At the same time, companies lack people who can analyze data for their business, and this is our opportunity. Not only business but also technological and cultural. This gives us the chance to understand how society, people, and culture work there. Each of the countries is different and the diversity there is huge. This allows us to try and learn things we would not get to in Europe – whether from a cultural or technological point of view.

We are a fairly small team compared to how robust our product is, and how big our clients are. The team is efficient, with experts who are based all around the world. We focus on the things that have a high impact to achieve the desired result quickly and at the same time create value for our clients and improve the product. Continuous improvement and small daily achievements have enabled us to build a successful product without any external investments.

We return every request for a new function three times before we start development. Is it really what the client needs at the moment? Or is it just part of a bigger problem? What is the problem behind the request that we try to solve? When it's not bringing value to the clients or us, we save unnecessary development and subsequent maintenance time.

We realize the more code we have, the more we have to maintain it, and the more people and time we need. That's why we say that the best code is the one we didn't write, but someone else wrote it. We use a lot of open sources and help the development community by fixing the bugs we find. It's always easier than taking care of your code.

When we are programming a new function we need to achieve a functional solution quickly and efficiently. One of us will do a proof of concept, test it, and when the solution turns out to be right, we implement it into the product. We divide smaller tasks among ourselves and do them separately. It is important to us that each of us can design small to medium pieces of code correctly.

When we founded Meiro, we said let's program the way it really should be done – not to make unnecessary concessions that will help meet the deadline in the short term but will cause issues in the long run. All the code we write is never done under pressure and first goes through code review, then automated tests. Creative well-being and the joy of good work are important principles for us. We follow a well-thought-out quality route without compromise to win the race.

We process a lot of data and must follow the data regulations of the countries in which our customers operate. These are, in particular, the countries of Southeast Asia and Australia, which are far ahead in these respects. For example, their data should not leave the country. Therefore, our technical solution can not only run in the cloud, as is customary with online tools but must be able to work independently even without internet access. We cannot use technologies such as Snowflake, Google BigQuery, and overall we are often limited in our choice of technology. That's why our product can be installed anywhere in the world. We are unique at this and there are not many solutions like us.

Finding the right technical solution is often a task for a professional researcher. :-D However, we often enjoy these seemingly impossible tasks the most. We define what are the needs, the team starts solving them, and then together we decide what is the most optimal way to meet them. Therefore, each of us must be able to defend his solution better than others. If you don't win the argument, you have to be able to accept it.

There is no domain specialization for CDP, and it is constantly evolving. The entire CDP industry has only been around for a few years. Is the intersection of the latest marketing trends and new technology. It is important to us not to be locked in one area, but to have experience in different industries and to be able to connect them. If you want, you can move from the role of an analyst to a developer, or go from marketing to business. It is all up to you, and we will be happy to help you.

Not a big fan of hierarchy and titles. You won't ever see forever-last decision-making where the boss's boss asks about his boss's opinion. We make quick decisions based on arguments, current opportunities, and past experience. We take everyone's opinion into account, regardless of their position. We trust each other that everyone cares about Meiro's success. When something doesn't seem right to us, we can say it openly and without bad blood, because we can not work without honest relationships. Without them, there would be no mutual trust.

Men and women are equal in Meiro. Years ago, Jana and Pavel founded the non-profit organization She Loves Data, which helps women discover the world of data and technology. It is, therefore, no coincidence that, even though Meiro is a technology company, you will meet more women than men here, especially in Singapore.

From day one, remote cooperation is a standard modus operandi for us. We may be ahead of our time, but for us, being able to rely on each other has always been more important than fancy offices. When colleagues end the evening in Singapore, they must be able to rely on the Czech team without the need for control. That is why the Czech team usually has the morning dedicated to communication with colleagues around the world and in the afternoon for deep work. We are all used to the fact that it is always somewhere in the evening and it is necessary to respect the time shift.

Today we have offices in Singapore, Prague, and Brno for practical reasons. These are places where we can work comfortably. We are used to working with colleagues we have never seen in person. In the days before the covid-19 pandemic, we met in person at least once a year, but the last two years have not been so lucky.